Marketing for arts events

If you are organising a local community event or arts project, there are many marketing resources to help with publicising the event to the local community once all the planning has been done. However please remember that an event on offer to the general public or a targeted audience must always be covered by relevant insurance and properly risk-assessed.

What can Woking Borough Council do to support an arts activity / event?
The Cultural and Community Development Team can assist with displaying A5 fliers and A4 posters at Civic Offices. You may also wish to consider distributing leaflets and posters to local Centres for the Community, The Leisure Centre, Rhoda McGaw Theatre and Woking Library.

A rota for 14 Borough Display Boards and five drive-by boards are also operated by Community Services and is currently provided free of charge. Slots for a maximum duration of three weeks prior to your event can be booked but are subject to availablility and are particularly popular throughout the autumn season.

Local press
Issuing a press release to the local papers can provide strong support for an event or arts project. Please plan the issuing of your press releases as papers will rarely print information months in advance. It is best to issue your first release three weeks in advance with a reminder one week before your show / event.

Copy deadlines vary depending on the paper. Think of an angle for your story that will make it stand out and try to submit an interesting picture or offer to arrange a photocall. Finally, always provide contact details of the person who is best placed to answer any further questions Journalists may have.

Paid advertising is another useful method to publicise your event or project.

Radio stations
Two major local radio stations are 96.4FM The Eagle and BBC Surrey.

It is worth sending email to these stations with a poster or flier attached, as they may choose to mention your event.

Try to build up a mailing list of supporters for your group or organisation but consider data protection laws.

Further distribution
Woking Library accept A4 posters and fliers subject to availability. Display boards positioned in the entrance way are also available for use but need to be booked in advance for a weekly slot.

Most villages and areas in the Borough have community notice boards and poster sites so a day spent distributing leaflets is worthwhile.